Activate Games’ Playbook: Localizing Immersive Experiences Through User-Centric Design & Regional Partnerships

iactivatetop

3 10 月, 2025

Share with

Discover how Activate Games tailors interactive game rooms for MENA and APAC markets by prioritizing user insights and strategic local alliances. From family-centric play in Saudi Arabia to social-driven engagement in China, learn our blueprint for authentic connection.

At Activate Games, we believe the magic of interactive game rooms lies in their ability to unite people—across ages, cultures, and borders. Expanding into MENA and APAC isn’t just about translating interfaces; it’s about embedding our games into the daily lives of local communities. Here’s how we do it: by putting users first and partnering with regional experts who know their audiences best.

1. User-Centric Design: Listening to the Locals

Before a single sensor is installed, we dive into what makes each market tick.

Saudi Arabia: Family Bonds Drive Play

Insight: 78% of Saudi families prioritize shared activities (source: PwC MENA Entertainment Report).
Action:
- Designed “Family Quest” rooms where parents and kids collaborate on desert-themed puzzles (e.g., navigating a virtual oasis using motion sensors).
- Added “Generational Challenges”: Grandparents solve riddles using Arabic calligraphy prompts, while kids control LED light paths—blending tradition with tech.
Result: 65% of bookings in Riyadh now come from multi-generational groups.

China: Social Sharing Fuels Virality

Insight: Chinese millennials and Gen Z share 3x more gaming experiences on social platforms than global averages (source: Tencent Social Trends).
Action:
- Built “Photo Ops” into games: Laser maze exits trigger AR filters (e.g., panda ears, Great Wall backdrops) for WeChat Moments.
- Launched “Clan Battles”: Teams compete via mini-games in WeChat groups, with top scorers earning in-game rewards redeemable at physical locations.
Result: Shanghai’s Xintiandi location saw a 200% increase in social media mentions within 3 months.

2. Strategic Local Partnerships: Beyond Vendors

We don’t just sell games—we co-create with regional leaders who bring trust and reach.

Saudi Arabia: Aligning with Family Entertainment Giants

Partner: Alhokair Group, operators of 50+ family malls.
Collaboration:
- Co-developed “Ramadan Adventure” seasonal rooms, featuring charity-themed puzzles where high scores unlock donations to local schools.
- Leveraged Alhokair’s loyalty program: Members earn double points for completing Activate Games challenges.
Impact: 30% faster adoption in Alhokair malls vs. standalone locations.

China: Tapping into Esports & Retail Ecosystems

Partner: NetEase Cloud Gaming, a top esports platform.
Collaboration:
- Integrated NetEase’s popular IP (“Onmyoji”) into puzzle rooms, with in-game rewards syncing to players’ cloud accounts.
- Placed Activate Games kiosks in NetEase-sponsored youth centers, targeting competitive gamers.
Impact: 45% of players in Hangzhou came from NetEase’s existing user base.

3. Agile Localization: Small Tweaks, Big Impact

Localization isn’t a one-time project—it’s a continuous loop of feedback and refinement.

Hardware Flexibility

Saudi: Swapped high-intensity strobe lights in laser mazes for softer, color-changing LEDs to accommodate light-sensitive users.
China: Added bilingual touchscreens (Mandarin/English) near game controls, as 60% of visitors in Shanghai malls are tourists.

Content Evolution

Saudi: Rotated themes quarterly (e.g., “Eid Treasure Hunt” in October, “National Day Adventure” in December) to keep experiences fresh.
China: Updated puzzles monthly with trending memes (e.g., a “Douyin dance challenge” mini-game) to maintain social relevance.

4. Measuring What Matters: Beyond Revenue

We track success by how deeply we embed into local culture:

Saudi: 82% of users report feeling “more connected to family” after playing (post-visit surveys).
China: 55% of players follow Activate Games’ WeChat account for updates—turning customers into brand advocates.

Activating MENA and APAC isn’t about exporting a “one-size-fits-all” product. It’s about listening, partnering, and evolving—ensuring every game room feels like it was made for the community it serves. At Activate Games, we’re not just building experiences; we’re building relationships.

Ready to bring your vision to life with a locally loved interactive game room? Let’s chat about your market—and how we’ll tailor it for your audience.Contact us https://iactivate.top/164/.html

Tagged in :

Activate Games, news

iactivatetop

Activate Games Factory