In the vibrant coastal city of Sanya, where sun, sand, and sea have long been the main draws, a family entertainment center (FEC) was struggling to stand out in a crowded market. Despite its prime location and efforts to offer traditional games and activities, the venue faced declining foot traffic, low customer retention, and a lack of buzz among both locals and tourists. That was until it partnered with Activate Games, a leading provider of innovative gaming solutions, to integrate custom Activate Games into its offerings. The result? A remarkable transformation that turned the once-struggling FEC into one of China’s most talked-about attractions.
The Challenge: A FEC in Need of a Revitalization
Before collaborating with Activate Games, the Sanya FEC was stuck in a rut. Like many traditional entertainment venues, it relied on standard arcade games, basic party rooms, and generic play areas. While these offerings initially attracted some visitors, they failed to create a lasting impression. Tourists, in particular, were looking for unique experiences that reflected the spirit of Sanya, while local families grew tired of the same old activities.
The FEC’s management recognized the need for a change. They wanted to create an immersive, interactive environment that would appeal to a wide range of age groups, encourage repeat visits, and generate positive word-of-mouth. However, they faced two key challenges: finding a gaming solution that could be tailored to their specific space and theme, and ensuring that the new attractions would be technologically advanced enough to keep up with evolving consumer expectations.
The Solution: Activate Games’ Custom Activate Games
Enter Activate Games, a company with a proven track record of developing cutting-edge gaming experiences for various venues, from FECs to shopping malls and beyond. What set Activate Games apart was its ability to create custom Activate Games—interactive, multiplayer experiences that blend physical movement with digital technology. These games are not off-the-shelf products; they are designed to fit the unique layout, theme, and target audience of each venue.
For the Sanya FEC, Activate Games’ team worked closely with the management to understand their vision. The FEC wanted to incorporate elements of Sanya’s natural beauty—its beaches, tropical forests, and vibrant culture—into the gaming experience. Activate Games responded by developing a series of custom Activate Games that did just that:
- Tropical Treasure Hunt: A multiplayer game where players use interactive wands to search for hidden “treasures” throughout the FEC, with clues inspired by Sanya’s landmarks and local legends. The game adapts to the number of players, ensuring a fun experience for both small groups and large parties.
- Beach Battle Blitz: An action-packed game that turns part of the FEC into a virtual beach battlefield. Players use motion-sensing controllers to “throw” virtual beach balls, dodge “waves,” and compete against each other to score points. The game’s graphics feature stunning visuals of Sanya’s coastline, making players feel like they’re right on the beach.
- Cultural Quest Challenge: A educational yet entertaining game that teaches players about Sanya’s rich culture and history. Through interactive puzzles and mini-games, players learn about local traditions, cuisine, and festivals, with rewards that can be redeemed for small prizes at the FEC.
Each of these games was seamlessly integrated into the FEC’s existing space, with Activate Games’ team handling everything from the installation of sensors and screens to the programming of the game software. The result was a cohesive, immersive experience that felt like a natural extension of the FEC’s theme.
The Results: A Transformation Beyond Expectations
The impact of Activate Games’ custom Activate Games on the Sanya FEC was nothing short of remarkable. Within the first three months of launching the new attractions, the FEC saw a:
- 65% increase in foot traffic: The unique, interactive games drew in both new visitors and those who had previously lost interest in the FEC. Tourists, in particular, were drawn to the games that incorporated Sanya’s local flavor, making the FEC a must-visit spot on their itineraries.
- 40% boost in customer retention: The multiplayer nature of the games encouraged groups to return, as friends and families wanted to replay their favorite games and compete for high scores. The FEC also introduced a loyalty program tied to the games, where players could earn points and unlock new levels, further increasing repeat visits.
- 70% rise in social media engagement: Visitors couldn’t resist sharing their experiences on social media, with videos and photos of the Tropical Treasure Hunt and Beach Battle Blitz going viral on platforms like WeChat, Douyin, and Instagram. This organic marketing led to even more exposure, with many people traveling to Sanya specifically to visit the FEC.
- Significant increase in revenue: With more visitors staying longer and spending more on food, drinks, and merchandise, the FEC’s revenue saw a 55% increase in the first six months. The games also allowed the FEC to host private events, such as birthday parties and corporate team-building activities, which became a new source of income.
Perhaps most importantly, the Sanya FEC established itself as a leader in innovative entertainment, setting a new standard for FECs across China. It was featured in local and national media, with many praising its ability to blend technology, culture, and fun into a single experience.
Why Activate Games Makes the Difference
The success of the Sanya FEC transformation can be attributed to Activate Games’ unique approach to custom gaming solutions. Unlike other providers that offer one-size-fits-all products, Activate Games takes the time to understand each client’s needs and goals, then creates games that are tailored to their specific venue and audience.
Activate Games’ Activate Games are also designed with scalability in mind. As the Sanya FEC’s popularity grew, Activate Games was able to update the games with new levels, challenges, and themes, ensuring that the experience remained fresh and exciting. The company’s ongoing support and maintenance also meant that any technical issues were quickly resolved, minimizing downtime and keeping visitors happy.
Conclusion: Transform Your Venue with Activate Games’ Custom Activate Games
The Sanya FEC’s journey from a struggling venue to China’s hottest attraction is a testament to the power of innovative, custom gaming experiences. By partnering with Activate Games, the FEC was able to create something truly unique—an entertainment destination that combines fun, technology, and local culture to attract and retain visitors.
If you’re looking to revitalize your FEC, shopping mall, or entertainment venue, Activate Games’ custom Activate Games could be the solution you’ve been searching for. With a focus on creativity, technology, and customer satisfaction, Activate Games has the expertise to transform your space into a must-visit attraction.
Contact Activate Games today to learn more about how their custom Activate Games can take your venue to the next level.
发表回复